Promoting Your Unturned Server
Last updated: January 22, 2021
Promoting your new server (that you probably found using this guide) can produce very quick growth if you utilize the most effective techniques to do so.
A lot of server owners can struggle to get more than a few players on their server and that because they are not promoting it to the right sources.
Here are my suggestions on ways to help promote your server:
Creating a Website
If you have the background or knowledge in building websites, then this can be a fantastic tool in promoting your server. The very popular servers always have a website or clan page hosted by a dedicated website. It allows all your community to come together in one place. Providing them with a dedicated space where they can discuss all topics and add in their server related content.
Having your own website for your server highly increases your chances of attracting in fresh players by linking your website in server posts and advertisements. This will set you apart from the masses of other “average” servers.
Start a Social Media Channel On YouTube or Twitch
If you are familiar with using Platforms like YouTube or Twitch you can build a loyal following of players that would be willing to join your server. A lot of streams and YouTube’rs are rapidly being growing in popularity by their followers. Which means you could easily convert your subscribers over to join your server.
You could even potentially make an income if you succeed in making a successful following and create a buzz around your channel. Gaming is one of the most sort after industries and there is always a high demand from followers for content. Obviously this can be a time consuming effort but even a few hundred or a thousand subscribers can be converted into players.
Invite people on your friends list
A nice easier way to promote your server is to tell all your friends that you have just set a new one up.
You can invite them over Steam chat or let them know through social media which other people can see and join in by telling their friends.
This is a good way to get people to play on your server as it will create an instant result from your friends wanting to play together all on one platform.
To promote your server and dramatically improve the amount of players you have I would highly suggest using Google Ads.
To be able to make this successful you will need your own server website and money to fund the advertising.
Unfortunately there isn’t a free option but it is worth investing in it if you want to get those results.
I would only really suggest this option to server owners who have already amassed a large community and want to try and monetise their server.
You can try and gain access to free credit from Google Adwords if you are serious about this option.
When I myself used Adwords in the past they did offer free credit when you signed up to use the service. If you’re considering using this service I would suggest signing up early and waiting for google to send you a promotional offer.
It could take a couple of weeks or months to receive a promotional code, so obviously the sooner you sign up the higher the chance you have of receiving any free credit. I have been offered $65 and $100 free advertising credit in the past.